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Nonprofit Internet Strategies
Best Practices for Marketing, Communications, and Fundraising Success
Ted Hart
James M. Greenfield
Michael Johnston
  
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Publisher: John Wiley & Sons, Ltd.
Subject(s):  Business
Nonfiction
Language(s):  English
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Available copies:  
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File size:   11325 KB
ISBN:   9780471716198
Release date:   Mar 25, 2005

Description

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.





It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

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